Morocco-France: Strong Political Will to Promote a Cultural Partnership Fueled by the Creative Energy of Youth (Ambassador)

Rabat – The French Ambassador to Morocco, Philippe Lalliot, affirmed on Tuesday in Rabat the existence of a strong political will to inject new dynamism into the Moroccan-French cultural partnership, driven by the vitality of the cultural scene and the creative energy of young people in both countries.

Speaking at the launch ceremony for the new cultural season at the French Institute of Morocco, Mr. Lalliot emphasized that cultural cooperation is destined to become a major lever for revitalizing all aspects of bilateral cooperation.

Addressing an audience of prominent figures from the cultural, artistic, and media sectors, Mr. Lalliot indicated that the new 2026-2027 season places young people at the heart of its programming, noting that this edition offers innovative initiatives designed to immerse them in bilateral cultural creation and involve them in discussions about the challenges of their future.

The ambassador also expressed his delight that this new season represents the best that France and Morocco can achieve when they combine their talents, languages, creativity, and imaginations.

Mr. Lalliot, who praised the dynamism of the Moroccan arts scene and the richness of its heritage, presented the three priority areas that will structure the programming for this new season.

The first priority focuses on promoting dialogue between languages ​​and imaginations through the “Jossour” program, dedicated to supporting translation between Arabic and French, in partnership with the Ministry of Youth, Culture, and Communication. The second aims to encourage synergies between young talents from both countries by supporting emerging artistic projects (music, visual arts, dance, theater) and fostering the growth of cultural and creative industries (CCIs).

As for the third priority, he continued, it aims to extend cultural programming to the different regions of the Kingdom to appreciate its diversity, to reach a diverse public and to interact with a youth eager for culture, by revitalizing the role of the branches of the French Institute and the Alliance Française.