Algiers – The 16th international exhibition of tourism and travelers Algiers, opened Thursday with a noticeable participation of Morocco.
Morocco holds one of the largest areas of the show with a stand of 150 m where professionals Moroccan tourism expose different destinations and products in the Kingdom.
Arranged by the Moroccan National Tourist Office (ONMT), the Moroccan Stand combines authenticity and modernity and highlights the cultural assets of the Kingdom while strengthening the positioning of a safe destination, tolerant and guaranteeing a change of scenery, told MAP Regional Director of the Office for the Middle East and Asia, Taibi Khattab.
This participation will be supported by the launch of a communication campaign in Algeria through which ONMT will highlight the diversity of the tourism potential of Morocco’s regions, including Rabat, Fez and Marrakech housing cultural events become true highlights internationally, added Mr. Khattab, who also noted the desire to promote to the general public and travel agencies, new tourist destinations, even if “the supply of air services is not sufficient “.
In this sense, the head of the ONMT advocated increasing air links with the diversification of departure and arrival at destination of Algeria.
This appointment coincides with preparations for the upcoming summer season is also an opportunity for travel professionals and agencies, including the Royal Air Morocco Company, to know and to market their products.
The campaign will place particular emphasis on the major festivals such as Mawazine and the Sacred Music that attract to each edition of prestigious artists.
Considered the most important annual event organized by Algeria in the field of tourism, the show aims to strengthen links between Algerian operators and their foreign partners and to publicize the tourism assets of the participating countries, organizers said.
The lounge will also highlight the strengths promoting tourism investment that contributes to sustainable development and to promote the sector internationally.